Boot brand Blundstone has embarked on its first partnership deal with renovation series House Rules High Stakes.
The new series offers advice on how people can be productive and keep busy in uncertain times. It will provide quick and easy ways to rejuvenate Australian homes and highlight the need for the right need for the right tools for the job. The partnership comes at a big time for Blundstone, too, as it celebrates its 150th anniversary.
"We are excited to start our collaboration with House Rules High Stakes," says Adam Blake, Blundstone co-CEO for global brands, sales and range management, "and are thrilled that the Blundstone work and safety boot range is able to provide protection and support to everyone involved, giving them the confidence in challenges and helping to make light work of hard work. Throughout the series, we hope that viewers gain inspiration for renovation projects they can undertake at home or in their outdoor spaces, and realise that Blundstone boots are the perfect footwear for DIY jobs".
Tradies, contestants and crew will wear a range of Blundstones.
The Blundstone safety boot range complies with AS 2210.3:2019 and ASTM F2413-18 standards, are available where hard work is taken seriously via select stores throughout Australia, and backed by a 30-day comfort and six-month manufacturing guarantee.
The first episode aired on 6 April, as eight new teams began transforming a high-rise penthouse above a 32-storey building on the Gold Coast.
Pictured: Aimee Stanton, with whom Blundstone worked to launch its Women's Safety Series and who is also a contestant on the show.