A new research report has revealed Australian workers want to be employed by those who put their personal health and safety first.
The study, conducted by recruitment and HR leader Randstad, found a 28 percent increase in jobseekers over the past six months and that 57 percent of working Australians are currently open to, or actively looking for, a new job.
Since the onset of the coronavirus pandemic, 76 percent of Australians have admitted that they now want an employer who puts their personal health and safety first.
In the construction sector, 'financial health' was the trait employees most value when looking for employment, followed by the 'latest tech' and 'career progression'.
Results of the Randstad 2020 Employer Brand Research Report also found the firms that are most attractive to construction workers, with 47 percent listing CIMIC, 43 percent listing EDI and UGL coming in third place with 41 percent.
Randstad surveyed 9000 workers in January and followed up with 1011 in May to track the impact of COVID-19 on employer brand. Across the board, work/life balance remained in top spot for what employees were looking for. However, six months ago 'salary and benefits' were the second priority, followed by job security. By May, company culture was the second most important, with salary and benefits pushed down to third.
"It's clear from our research that the pandemic has shifted priorities for the workforce," says Randstad CEO Nick Pesch. "We're seeing a rise in Australians who are looking for organisations that present a good work/life balance to provide a greater sense of control and a strong company culture as people desire transparency and honesty.
"Building an attractive employer brand is critical to doing well in a tough market."
Employer brand is the reputation of a company or business and is linked to how attractive the organisation is to jobseekers. It can be improved by investing in company culture, providing fair and desirable remuneration and conditions and, externally, by supporting social and community causes. Conversely, it can be harmed by dishonest practice or a lack of transparency in leadership, poor conditions and a disrespect for workers' rights, time, physical and mental well-being and life outside the workplace. Employer brand is an increasingly powerful tool in securing top talent as, in the age of social media and connectivity, workers can be quick to call out poor experience, deterring jobseekers from applying.
Randstad's survey probed workers from the 150 largest companies in Australia, with more than 1000 employees. The questionnaire was presented to a representative cross section of relevant respondents based on region, age and gender – 10000 members of the general public in total, between the ages of 18 and 64, with a slight emphasis towards respondents younger than 40.